Caterpillar knows equipment operators take a lot of pride in the work they do and the machines they use to do it. So when it was time to launch the new Cat® D6N dozer, the company wanted to promote the key features and customer benefits—and have a little fun in the process.
“The Dozer Pride music video plays on the emotion of owning a Cat dozer. As a Product Application Specialist for Track-Type Tractors, I get to spend a lot of time with our customers. And one thing is always consistent no matter the application or job site – owners are proud of their company and team,” says Sam Meeker. “We have very proud owners of Cat dozers.”
The video builds on the heritage of the Cat dozer line, but does so in a totally fresh way—verbalizing the pride and passion owners and operators have for these iconic machines.
The video also highlights new features designed to ramp up productivity and make work faster and easier—technologies like Cat GRADE with Slope Assist, Cat Slope Indicate and Cat Stable Blade, all of which come standard. But rather than just giving viewers a list of technical details, lyrics like “Slope assist guides the blade so I stay on grade” and “Slope indicator right here in the dashboard like I asked for” get to the heart of why these technologies are important and how they can help improve performance on the job.
“The lyrics are actually really clever,” says Meeker. “We have a lot of great features to talk about with the new D6N. Dozer Pride is able to highlight them all in a new and entertaining way – through music.”